Origami Cell?

Inventables, a product design studio, have developed the "Origami Cell Phone", a concept phone design inspired by e-paper developed by Mag-Ink, and the Popout Map. The concept is designed to squeeze more screen space from existing form factor sizes.

Not so sure of the technical feasibility of this concept to me it looks more like a very bad Photoshopped effort rather than a serious concept phone but you are entitled to have you own opinion.